First, the name is bad. Dune Beetle, or Dung Beetle? Go with Baja; it fits the vehicle’s roots better.
Second, put the engine where it belongs on a dune buggy: the back.
Third, who in their right mind thought it was okay to make this vehicle front wheel drive? It should be all wheel drive. (By the way, I wouldn’t mind if AWD was an option on more of your vehicles.)
Fourth, a ski rack? A dune buggy with a ski rack. Right.
I’m disappointed, VW. Concepts are usually much cooler than what they get watered down to for production. This concept is really lame to begin with.